Canada Dry
Brand + Social Strategy
Comfort never looked so chic. Leading the brand strategy and social strategy for this heritage brand has included in-depth audience research to define a new positioning, redesigning social strategy to communicate a sharper POV, and building strategic frameworks for tentpole moments and new product releases.
A few highlights have included:
+ Primary audience research to understand consumer behavior and perception
+ A new social strategy leading to our best quarter of social of all time
+ Leveraging cultural moments to harness virality within niche fandoms
+ Launching Strawberry Fruit Splash on social, resulting in some of our highest performing posts across channels